Last Friday we took the train into Philly to celebrate my wonderful sister-in-law's birthday. It was supposed to be the typical "April Showers", but the rain held out and it was beautiful!
We went to this Irish Pub in Center City called Fado. Ever been? Well you need to go! It's seriously high quality pub food, but surprisingly inexpensive. And you just can't beat the atmosphere.
I can vouch for their stuffed cheese puffs, Harp battered fish tacos, pulled lamb french dip sandwich, fish & chips, and chicken boxty quesadilla (it's made from potatoes instead of tortilla). I didn't eat all of that myself so stop judging. Their beer specials are really great too. And my brother claims they pour the best Guinness.
There were so many "sections" in this pub, I feel like sitting in each part would be a whole different experience. We had prime seats, our table was in a side open doorway to the street. To be honest, our original table was in the back part of the restaurant, but when Cara noticed the doorway table open up, we all grabbed our beers and ran like little children to claim it. The staff were more than okay with the switch. I love this place.
^ These guys were AWESOME. When we originally heard their music they were nowhere to be seen, but the reverberation from the buildings made it sound like they were RIGHT next to us. I was so excited they came down our street and stopped at our little doorway.
After dinner we tried to go to Monk's Cafe for some drinks, but it was crazy crowded so we stopped at The Black Sheep for a pint. We thought about ordering shots, but then we all decided we should just go back home to Tommy & Cara's Irish Kitchen instead and "drink for free." I'll do a post about their amazing new basement bar soon :-)
^ Subway Sister Shot!
After all that talk, I'm beer thirsty...have a wonderful weekend! And Happy Easter!
We are now in our third year of having our small creative business and we've changed our "look" several times. Developing your brand is not easy! John leaves all this kind of business stuff up to me, offering his input now and then, but for the most part he's just fine with whatever I come up with. And I'm pretty cool with that.
^ Most previous shop banner.
Ink the Print is mostly comprised of city skyline, music, and nature themes. Now that's broad. And we apply those themes to canvas wall art, coasters, and photographs. These designs of ours are things we are passionate about, things we love. But to take all of that and figure out one look, one logo, one brand, has been a little difficult for me. I decided from the very beginning not to stress over it too much, for over time we'd evolve and our brand would somewhat figure itself out. And I think it did...or is at least starting to.
Everything in our shop is designed and handmade by us so a handwritten logo seemed like a great fit, plus it's personal and unique. So one night on a whim, I sat in bed and spent only a couple minutes scribbling "Ink the Print". And the next thing I knew I was posting 5 of the scribbles on Facebook and Instagram asking for feedback (Ohhh the power of smart phones.) I'm not going to lie, after I did it I thought "Oh crap, what did I just do? There wasn't even any thought put into those!" But turns out that's what I wanted, a logo that was simple and true to us, and not incredibly calculated.
^ #5 was the fan favorite.
I got a lot of feedback within the first 24 hours. Social media can be really awesome sometimes. Now when I say a lot, I mean a lot for us....like 60 people. So I tallied all those votes, waited about a week, and then made more scribbles. I posted the next 5 and about 40 people voted the second round.
^ The votes this round were much more mixed. On Instagram, the top two were #2 & #5. On Facebook, #2 & #3.
Then I stepped away from it for a while... I had a birthday, had some fun in Atlantic City, celebrated St. Patrick's Day, went to an Arcade Fire concert, flew down to Florida for a week, drank tequila...
...and when all that finally came to a close (what a fantastic March!), I sat down one night last week and created the final scribble.
^ Horizontal version
^ Vertical version
And this is how I'll be incorporating it into our banner...
What do you think? I'm excited to add it into our new business card design. I suppose that's my next project. And who knows if this is "really it." In other words, I'm not promising I won't come up with something else down the line, but I am pretty happy with it so far. Plus, the whole process was so fun.
Also, a special thank you to all those who participated in my little scribble surveys. It really meant a lot, you're awesome.